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5 Most effective non-digital marketing ways

Writer's picture: Qasim khan Productions Qasim khan Productions

Updated: Aug 18, 2020


A girl writing on notebook, with laptop in background

Marketing as we all know is a crucial element when it comes to selling your product or service. Well known forms of marketing include advertising on television or billboards, but with developing time the method of reaching out to potential customers has progressed. There are now very interactive methods that help you attract people towards your business. These traditional marketing techniques remain unbeatable and will bring you more clients in the long run. Below we will discuss 5 impactful non-digital marketing techniques, these methods are strong and rule the marketing world.

1) Word of mouth (Referrals)

If you really think of it, a lot of people try new things because they are recommended by someone around them. Hence, one of the best to get more clients is to tell your pervious clients to spread a word around, you simply motivate your current clients to use their credibility to spread a word about your service in their circle.


Two girls are standing,one girl is wishpering in the other girls ear.

To begin with ask for a referral per day from different people, it takes 10 mins only! This method will help you spread positive words about your service, it imposes peer-to-peer emphasis and creates great trust-building brand recommendation. It’s important to note it is not just for businesses, the more you emotionally connect to your clients and appreciate them the more good things they will say about you!

2) Host private client events

A group of people are sitting together

Host private client events, here you can invite your top clients and top prospects. You should know that face-to-face communication tops and virtual interacting. It can be a way to thank your previous clients and gain the trust of future prospects. Here are a few tips to get you started;

1) Decide your event type, it can be an open event (For anyone who wants to stop by) or an event audience have to pre-reserve!


2) Set a budget, and plan things such as venue, food, drinks entertainment around it


3) Create an event marketing plan, organize your attendees and event structure list carefully

You can plan the event according to your liking, you control how everything is done. Your guest will have a good experience and associate your brand/product/company with that good experience. By the end of the day, prospects will be selling your service. The best way and free options is to promote your event and invite people is on Eventbrite.

3) Create client case studies

One of the best and effective way is showing what have you achieved in past with your previous clients, is very compelling to prospects. Case studies are of great value when it comes to establishing proof that what you are providing is of great quality! To put it simply, they are like a story, a story of how your customer used your service/product, how it benefited them and what they really think of you. When making a case study, you must make sure that your target market is able to identify with it! To make it even more interesting, follow the 3-Act storytelling structure to add character to your case study. Another fun way to do this is by add testimonials to your website!

4) A taste of your service


Furthermore, It helps to give your prospects a taste of what your service is about, let them try it is so that they can decide if they want it or not. Because 3 percent of clients definitely want to buy

money is thrown out of jar

your service but 6-7 per cent may want to buy but are probably confused and they want more information and want their questions to be answered before coming to an agreement. And other 30 per cent are not thinking to buy it but if you make a good offer (Trial sessions, discounted sessions) you can gain their interest. Another 30%, are not interested but they may come back to give it a shot after 2 years to 3 years. The remaining 30 per cent are not buying it no matter what. So the best way to sell to a 70 per cent market is to give them a taste of your service. These offers will provide your potential customers with the extra confidence they need to make a move towards your service


5) Cold Calls

You might have received calls from the random numbers here and there trying to sell their service to you, if you want to expand your customer list it is time to make the call. To this date, cold calls remain no #1 way to get sales. Cold calling is a way where you reach out to potential customers who have not previously shown any interest in your service. For example, if you do catering, you can cold call party hosting venues! Although it is a great challenge to actually acquire a business from someone who has never even heard of your service. However if done the right way you can gain their interest quick, some ways to do it right are as followed


A girl is making call, she is wearing white

  1. Start with a script, know what you will say to them so you don’t blabber

  2. Follow your scripts like you are performing it don’t be robotic.

  3. Be prepared to listen, not just to talk. Be prepared to answer any question they might have

  4. Be smart about who you reach out to


There are a million ways to market your work, it all comes down to how you execute them. It is important to know who your target audiences are, you have to clearly understand the service you are providing and sell how it will “benefit” them. You will have to try different marketing strategies to see what works for your business the best, one main thing to keep in mind is that no marketing strategy will work if your target audience is not right, you have to find people in your niche, people who are interested in the kind of service you are providing. On our next blog we will be talking about digital marketing and ways to find your target market.


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